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Apple iPhone 14 Pro – Space Black

In stock

53,015 EGP59,740 EGP

128GB, 256GB

Oppo A96 Dual SIM ,8GB RAM ,256GB Storage, 4G LTE – Starry Black

In stock

15,242 EGP
Weight 1.06 kg
Dimensions 34 × 27 × 6.5 cm

Apple Shopping Event

Hurry and get discounts on all Apple devices up to 20%


Diamond tone necklace in 18k white gold

Out of stock

Original price was: 63,942 EGP.Current price is: 63,783 EGP.

The perfected glow ring

Out of stock

Original price was: 77,690 EGP.Current price is: 77,496 EGP.

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.